Friday, 12 September 2014

Definition of Marketing - What is Marketing?

What is Marketing? -  

Marketing is the way producers create a connection with the consumer based on their requirements to promote a brand or business that sell products or services to satisfy the customer. 

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." The official academic definition from The Chartered Institute of Marketing (CIM). 
(http://www.getin2marketing.com/discover/what-is-marketing) 

Marketing - the process of planning and executing the conception, pricing, promotion, distribution, of ideas, goods and services to create changes that satisfy individual and organisational objectives. it is an approach to doing business that focuses on identifying the customers needs and preferences. using this information a company can shape the goods and services it provides, as well as the strategy it uses to bring these goods and services to the public based on satisfying the customer.

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