Thursday, 30 April 2015

Assignment 2 - Task 1 - Missguided

Who are Missguided?

Missguided are a popular international online clothing shop. Founded in 2008 by Nitin Passi, it is now an £80 million business.  Missguided cater for a younger audience, ages 16-30. They have business collaberations with celebrities such as Nicole Sherzinger.

What’s the problem?


Damage to a brand reputation – regarding their delivery services. Missguided are constantly bombarded with complaints about their delivery services, so much so that when someone is to even mention the companies name, people react with ‘Oh no there delivery is terrible’ because its become a known fact.There is a high visibility of negative feedback all over the web. When viewing missguided’s twitter and facebook and other social media, you can see a high proportion of negative posts, which range from transaction problems, technical difficulties and the most popular being failed delivery. All of this feedback is damaging trust with potential customers. Missguided’s official twitter feed which is a key part of their marketing, comes across as nothing but a customer query service:  

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