Assignment 2 - Press Release

Press Release - Missguided's New and Improved Delivery System

Due to the rise in popularity Missguided and endured on their journey to international success, it has become the centre of negative press due to its failure to deliver peoples orders on time. This problem also includes delivering the wrong orders, and items that are not well crafted. It was announced today that Missguided have now improved their delivery by choosing a different company 'ESD Delivery' who they feel are more reliable and better suited for their type of business. With the option 'Next Day Delievery' being the most popular selected time bracket, Missguided needed to make a serious change as customers were not getting 'Next Day' delivery at all.

From this change we are expect that our new improved delivery system will gain existing customers and potential customers trust again. 

In aim to achieve that, Missguided announced earlier today that featured in this event they will be giving away a £50 voucher to the first 100 customers that register an account with Missguided or sign up for their newsletter. We feel that this would be the perfect opportunity to experiment the new delivery service, and then go on the gain customer feedback on the new delivery system. 

Glamour Magazine will also be releasing an article review on the new delivery system as Missguided are also giving a £50 voucher to one of their contacts at the magazine. 

The campaign will begin on the 25th of July, 2015 and last until the 1st of August, 2015. Missguided themselves have stated that they are "Excited" for the future of the company, and "Feel as if the air between upset customers and Missguided has finally been cleared'' due to the improved services. They are 'hopeful' and 'Confident' they can gain customers trust again.