Missguided Marketing Campaign
The first strategy:
Objective: To get feedback from customers about the new delivery services.
Marketing Stratergy + Plan combined: Missguided want to put to the test their new delivery system and want customers and new individuals to test it out. They are going to do a competition where 100 customers only will get a chance to win a £50 voucher to spend at Missguided. The winner will enter by signing up for either their newsletter or an account by submitting their email, name, address and phone number (optional). The winners will receiver their voucher by email which will be a code form to enter when it comes to checkout. Before they can get access to their code, they will need to fill out a short survey regarding the delivery system. After completed, they can claim their voucher and spend it on whatever items they like. The voucher will cover delivery, unless they go over the £50.
The survey will consist of the following questions:
1.) What type of delivery service did you choose?
- Standard Delivery
- Next Day (Premium)
- Saturday
- Sunday
2.) Did Misguided deliver your order on time within the selected time bracket?
3.) Out of 5, what would you rate our new delivery system?
4.) Would you recommend us to a friend?
5.) Are you satisfied with our services?
Yes (Tick)
No (Have a comment box to explain why)
When all of the data has been collected from these surveys, Missguided will then continue to discuss their results with the public to let them know that successful changes have been made. This leads us to strategy 2.
The Second Strategy:
Objective: To have professional and solid feedback from an already existing successful company; being Glamour Magazine.
Stratergy + Plan: Missguided will team up with Glamour Magazine and select a journalist from their fashion column and give them a £50 voucher so they can review the delivery service and write an article about it to confirm the excellent delivery services. I have chosen Glamour Magazine because it is read by the exact same demographic that misguided have (ages 16-34) which means the same type of audience will be exposed to the review. Also, its a popular and very successful fashion magazine. Included in the Glamour magazine edition, Missguided will include a free gift for the magazine which will be a pair of pink or black knickers, especially from misguided that have 'delivery' on the back of it.
The Third Strategy:
Objective: To increase sales.
Stratergy + Plan: We will create a new TV ad to increase sales generally. The advert will consist of Missguided models dressed head to toe in the current and most popular trends, all items from Missguided. It will advertise new clothes. The style of Missguided's already existing adverts are very young and modern with tasteful music, beautiful models and eye catching set design. We felt it would be a good idea for the Missguided advert to sponsor 'The Kardashians' on channel E! as again, the similar sort of age demographic watch that show, its a young and popular celebrity dominated channel which fits in with Missguided perfectly.
The overall achievement is that Missguided want to achieve successful and positive press on their new delievery service along with increased sales and re-established bran popularity. The company need to remind their customers and potential buyers that they are still worthy of using and that they are still capable of being a company that can satisfy their customers. The content of Missguided is never a problem as customers love the clothing they provide and the styles they have.
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