Missguided was founded in 2008 by Nitin Passi. The company ships to 160 countries and has launched websites in the US, Australia and Europe. This retailer offers catwalk looks and celebrity inspired fashion to women aged between 16 and 35. It is endorsed by former Pussycat Doll and X Factor judge Nicole Scherzinger, who launched her first collections with Missguided this year. More than 2.7m customers have registered their details with the Salford-headquartered company since it was founded by Nitin Passi, 32, five years ago. Missguided has attributed annual sales of £51m partly to its ability to list 200 new products a week.
Missguided has become an international fashion retailer when it comes to wanting the latest celebrity inspired styles and items. Missguided base many of their styles on Kim Kardashian who is one of this generations biggest fashion influences. They also base styles on Vanessa Hudgens, Kylie Jenner and Cara Deleveigne.
This is a definition of who Missguided are from their website:
Here are so illustrated examples:
These are only a selected few out of the hundreds of complaints people have sent in about the company. These are all from twitter, and with Missguided having a massive 300,000K+ followers, these complaints are exposed and visible to thousands of people. This also includes any celebrities or other fashion retailers that may follow them. As Nicole Sherzinger having an existing endrosement with Missguided of a clothing line of party wear, It will look bad on Nicole Sherzinger if Missguided are failing to deliver her items of clothing and that can result in bad press for Nicole and Missguided, and the more bad press Missguided get, the less other celebrities will want to be a part of it in the future.
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